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  • Writer's pictureMeena Sangar Assoc CIPD C-OKRP

Navigating the Start-up Journey: Your Guide to Success

As the founder of a leading HR consulting firm, I’ve dedicated my career to guiding tech start-ups through their evolution. The path from conception to success is not linear but a series of distinctive phases, each presenting unique challenges and opportunities. Here's how we can support your start-up through the six stages of its journey. Included in this guide is the essential role OKRs play at each stage.

Investors and venture capitalists appreciate OKRs because they provide a transparent, structured, and rigorous approach to setting, tracking, and achieving goals. They offer a clear view into how a company operates, its strategic focus, and its ability to deliver on its promises— all critical factors in an investor's decision-making process.


1. Ideation & Conceptualisation

You may have a ground-breaking idea at this earliest stage, but it requires meticulous refinement to thrive in the real world. We help shape your vision by determining the HR infrastructure you’ll need, from identifying critical roles to establishing a culture that reflects your company's values.


OKRs might not be necessary at this stage as you're still refining your initial idea, and the strategic direction needs to be clarified. However, you can start familiarising yourself with the OKR concept.


2. Commitment & Foundation Building

As you invest time and resources into your start-up, we provide strategic insights on how to build a dynamic team. We help you develop competitive compensation and benefits packages, design efficient onboarding processes, and facilitate diversity, equity, and inclusion workshops, laying a solid foundation for your workforce.


As your strategic direction becomes more solidified, you might introduce the concept of OKRs within your founding team. These early OKRs might be centred around validating your business model, securing funding, or achieving early product milestones.


OKRs (Objectives and Key Results) are typically implemented when a start-up has moved beyond the initial idea stage and has a clear direction and specific goals it wants to achieve. This often coincides with the start-up’s growth phase, which could be as early as the seed stage or as late as the Series A or B funding rounds. However, it's important to note that the timing can vary depending on the specific circumstances and needs of the start-up.

The OKRs are usually set by the start-up’s leadership team, including the CEO and key stakeholders. They define what the company aims to achieve (the Objectives) and how progress towards these goals will be measured (the Key Results). This process should involve contributions from various team members to ensure a comprehensive understanding of the start-up’s strategic direction.


While investors typically do not set OKRs, they might have input, especially if they sit on the company's board of directors. They may offer guidance and share their expertise to help shape the start-up’s strategic direction. Still, ultimately, the responsibility for setting and executing OKRs lies with the start-up’s management.


However, investors expect to see OKRs in place as they indicate that the start-up has a clear strategic direction and a quantifiable method to measure progress. This gives investors confidence that their investment is being managed effectively and that the start-up has a strong potential for growth.


3. Traction & Refinement

With a dedicated team on board and your MVP out in the market, you now manage growth while refining your product. We provide continuous support on team expansion, talent management, and employee engagement, all while establishing a feedback culture that accelerates iterative development.


This is typically when full-scale implementation of OKRs can begin. With a product in the market and a growing team, you'll have specific, measurable goals that everyone can rally around. OKRs can help align the team, create focus and clarity, and drive your start-up’s growth.


4. Scaling & Growth

At this stage, you might face a rapid expansion that requires a scalable HR model. We assist with strategies for mass recruitment, succession planning, leadership development, and organisational design, all with an emphasis on maintaining your company culture.

As your start-up begins to scale, OKRs become even more crucial. They help manage rapid growth, align various departments, and ensure everyone works towards the same strategic objectives.


5. Establishment & Expansion

As an established brand, your focus shifts towards sustaining growth and possibly expanding into new markets. We support you by optimising your HR operations, improving talent retention strategies, developing globally compliant HR policies, and managing your organisational culture across geographies.

OKRs remain a crucial tool even in larger, more established companies. They can help manage performance across different regions, align various teams, and drive continuous improvement and innovation.



6. Maturity & Possible Exit

Whether your end goal is an acquisition, an IPO, or remaining a privately held company, we guide you through managing your human resources to support these goals. We can assist in due diligence for mergers and acquisitions, change management for IPOs, and strategy development for long-term private operations.


OKRs play a crucial role in this stage, aligning different parts of the organisation towards the goal: a successful IPO, acquisition, or maintaining a profitable business.


The aim is to foster a culture of alignment, focus, and measurable outcomes. As your trusted HR partner, we can guide you on when and how to effectively introduce OKRs in your start-up journey.

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